SED International to Distribute Nikada Digital Products Jan 21, 2005

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Consumer electronics distributor, SED International and recently emerged Nikada Inc, a U.S. manufacturer of home and personal electronic entertainment products, announced an agreement naming SED to distribute Nikada branded high-definition flat panel TVs and portable MP3 players in the U.S.

Officials for both companies said first dealer deliveries of Nikada products will begin in February 2005. Nikada's product line includes high definition 42- and 50-in plasma TVs, high definition LCD TVs ranging from 17- to 37-in, and portable MP3 players.

"Nikada places a very high value on the retail and commercial market coverage it will get in teaming with SED," said Albert Wu, president and CEO of Nikada. "We offer a level of product quality, performance, dealer support, and customer service that's unique in the market. Our distribution partners recognize our value and are confident in our reliability to meet the growing demand for large screen, high definition plasma and LCD TVs."

Nikada, a new company to the U.S. market, recently announced a reseller agreement with target.com. The company says additional resellers agreements are expected in the future.

"The digital and high definition TV market is poised to grow extremely rapidly over the next few years," said Del Larsh, vice president sales and marketing at Nikada. "We look forward to working with SED in realizing the market's potential while building the Nikada brand with retailers and consumers."

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