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Haier Targets Malaysian Plasma TV Market
Jan 13, 2005
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China-based appliance maker Haier expects to sell 2,000 units of its newly launched plasma TVs in Malaysia by the end of 2005, said Haier executive director Lye Hun Kwee.

Mr. Kwee said the company was confident in reaching its sales target, although it was still new in the Malaysian market.

He said its 42-in plasma TV, targeted at the medium- and high-income consumers, were priced at RM 11,999 (approx. U.S. $3,158). (The Malaysia Star)

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