Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Samsung to Revamp Air-Conditioner Business
Jan 11, 2005
 Printable format
 Email this Article
 Search

Samsung Electronics Co. will revamp its air-conditioner business to gain more market share and become a major global maker, officials said.

Lee Moon-yong, executive vice president of the Digital Appliances Division, said the company will strengthen research and development efforts and begin aggressive marketing to become a top-tier manufacturer of air-conditioners.

Lee addressed about 500 officials and Samsung home appliance dealers at an event in Seoul to showcase new models for 2005.

Lee said Samsung will focus on system and high-end air conditioners, including the built-in market, in view of the likelihood that low-cost Chinese products will soon dominate traditional models like window-mounted air-conditioners.

The company is also set to strengthen the service quality at its retail outlets, which will be renamed System Hauzen, after the brand name of Samsung's air-conditioner.

Currently, LG Electronics Inc., said to be Korea's second-largest electronics company after Samsung, is the undisputed leader in the global air-conditioner market with 16.2 percent share, according to Japan's Fuji Research Institute. LG is trailed by Matsushita Electric Indusrial Co., which is in second place, and Samsung stands at fifth.

Samsung recently unveiled 82 new models, including a model that cuts cooling time by 30 percent and electricity costs by 25 percent. (The Korea Herald)

Back to Daily News

 

Daily News

...........................................................

Nov 21, 2014: Electrolux: new U.S. fridge efficiency requirements are more complex than anticipated

Nov 21, 2014: Whirlpool brand launches Perceptions of Care video

Nov 21, 2014: Hon Hai 3Q profit $1 billion

Nov 21, 2014: Environmental Product Declarations for aluminum product types released

Nov 20, 2014: Report: Drop in affluents' consumer confidence may foretell signal trouble ahead for some retailers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows