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Daily News

Haier Group to Become Largest Brand in China
Dec 27, 2004
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Haier Group, a major home electrical appliance maker in China, is expected to become the country's largest independent property brand holder, said Yang Mianmian, Haier chairwoman.

Ms. Mianmian noted that Haier will hopefully realize 100 billion yuan (approx. U.S. $12 billion) of global sales this year, and the Haier brand will be China's largest independent intellectual property brand.

Haier, based on Qingdao refrigerator factory, has undergone brand establishment, expansion and innovation in the past two decades, said Ms. Mianmian.

Ms. Mianmian owed Haier's achievements to its scale advantage spurred by competition, which had enabled Haier to have a 34-percent share of China's home electrical appliance market. (Xinhuanet)

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