Gillette Introduces New Venus Power Razor Dec 16, 2004

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Personal care appliance maker The Gillette Company announced the launch of its new power wet shaving system for women, the Venus Vibrance(TM).

According to the company, Venus Vibrance utilizes the same technology of the M3Power shaver for men released in May 2004. Gillette says Venus Vibrance delivers gentle pulses to the shaving cartridge to provide a close and smooth shave.

Venus Vibrance also features Gillette's proprietary Comfort-Coated blades and Moisture Glide(TM) strips to help provide a gentle and smooth shave.

The shaving system, which includes the refillable razor, one cartridge, storage compact, and an AAA Duracell battery, will be available in North America early next spring and will retail for approximately U.S. $9.99 to $11.99. A package of four refill cartridges will retail for approximately $9.99 to $11.99.

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