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Bosch to Kick Off Branding Campaign in NY, U.S.
Dec 15, 2004
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U.S. home appliance brand Bosch announced it will kick off an advertising blitz in New York City, NY, U.S. in mid-December.

With a series of high-visibility outdoor ad placements, Bosch will showcase its "Your Life. Our Inspiration" branding on a Times Square billboard, wallscape, and on a large video screen above the NASDAQ ticker. The appliance company says the campaign coincides with and supports the introduction of the new Bosch Free-Standing Convection Range in Sears stores throughout the U.S. in December.

The advertising blitz will also feature print advertising in U.S. national and regional magazines, and television spots will also run in top U.S. media markets.

"With expanding national distribution and a growing portfolio of new category-leading products, it is excellent timing to tell our story to consumers in a big way," said Michael Bohn, Bosch's director of Brand Marketing. "To reinforce the brand's essence, we selected strategic and targeted ad placements that effectively communicate Bosch as a brand that develops superior appliances inspired by the lifestyles of today's families."

Bosch's advertising will highlight its newest major product introductions to the U.S. market, including the Nexxt(TM) laundry system, the Bosch Free-Standing Convection Range, Formula vacuum, Benvenuto fully-automatic coffeemaker, and the 9-cycle Integra Vision(TM) Dishwasher.

The print, outdoor, and broadcast ads will debut in mid-December and run through January 2005.

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