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Daewoo Electronics Leads Poland's TV Market
Dec 6, 2004
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Daewoo Electronics Corp. said its television sales in Poland edged down 0.2 percent in the August-September period, but its overall television market share there still remains the biggest among its competitors.

Citing a survey by the Europe-based Gfk Marketing Services, Daewoo said its share in Poland's television market was 16.8 percent in the August-September period, down from 17 percent in the June-July period.

However, the results show that Daewoo still is the dominant player in the Polish television market, the company said in a news release.

Daewoo's market share in Poland stood at a mere 1.5 percent in the February-March period of last year, but rose to 10.6 percent in the August-September period the same year.

The company made inroads into Poland in 1993 by establishing a plant that churns out 2.3 million television sets annually, including liquid crystal display (LCD) TV and plasma display panel (PDP) TV.

Daewoo expects to garner U.S. $350 million in sales in Poland this year, up 50 percent from last year. (Yonhap)

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