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Electrolux Honors Australia Students with Appliance Design Award
Nov 19, 2004
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At an international student design competition held in New York, U.S., Electrolux presented top honors to a waterless dishwasher concept designed by students from the University of New South Wales in Australia.

APPLIANCE magazine attended the event, which showcased appliance designs from leading design institutions in Australia, Brazil, China, Czech Republic, Portugal, Slovakia, Sweden, United Kingdom, and the United States.

The winning product was named “Rockpool,” a dishwashing unit that combines a sophisticated waterless cleaning technology with a pure operating experience. According to its student designers (pictured), the relationship between the technology and interface is of a symbiotic nature, each enhancing the other. Carbon dioxide is used in a closed-loop operation to clean the dishes -- as opposed to water and chemicals -- thereby reducing strain on the environment.

The Electrolux Design Laboratory 2004 project began in February, when the students were challenged to develop new appliance solutions for the future based on satisfying evolving consumer needs and trends. The concepts targeted specific research-identified consumer segments such as “those seeking extra time and ease of use” and “those seeking appliances that reflect their lifestyle with extraordinary design and features.” The students used different observational research techniques for input and inspiration.

A jury of luminaries in the international design field assembled in New York to judge the individual design presentations and select the most outstanding concepts. The jury included Ross Lovegrove, a leading industrial designer, Suzanne Trocmé, architecture and design editor of Wallpaper, Florence Perchuk, former president of the National Kitchen & Bath Association (NKBA) Manhattan Chapter, and Chee Perlman, director of Chee Company and former editor-in-chief of I.D. Magazine. Brad Tribble, president, Electrolux Home Products, Southeast Asia and Henrik Otto, senior vice president of Global Design at Electrolux, were also jury members.

Second place in the competition went to the Academy of Arts, Architecture and Design in the Czech Republic and the Academy of Fine Arts and Design in Slovakia for its “Washman,” a combination washer and dryer with a unique, inviting look. Central Saint Martins College in the United Kingdom was awarded Third Place with its design, “2015,” a multi-functional table that becomes a cooktop, worktop, eating area, and desk area all at once.

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