LG Says LCD-TV Prices to Fall 20% in 2005 Nov 5, 2004

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LCD-TV prices will continue to fall 20 percent in 2005 due to oversupply of TFT-LCD panels, according to Kwang Woo Lee, vice president of LG Electronics (LGE), as quoted by the Chinese-language Commercial Times. Mr. Lee was also quoted as saying that LGE is evaluating whether to build an LCD-TV assembly plant in cooperation with Taiwan-based home-appliance makers.

The prices of LCD-TVs have fallen 20 percent this year and are expected to fall by another 20 percent next year, Mr. Lee indicated. He also thinks it likely that prices will slide 15 to 20 percent each year from 2005. Demand for LCD TVs, therefore, will rapidly pick up to 13 million units next year, from 8 million this year, he was quoted as saying.

LGE is evaluating whether to jointly produce LG-branded LCD TVs with Taiwan-based home-appliance makers and will decide about the plan next year, the paper cited Lee as saying.

Mr. Lee added that of all large-size panels needed by LGE this year, 30-percent were from Taiwan panel makers, with the remaining supplied by LG.Philips LCD, its South Korea-based subsidiary, the paper said. (DigiTimes.com)

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