Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Electrolux Targets European Students with Web Site
Nov 3, 2004
 Printable format
 Email this Article
 Search

Electrolux is targeting students with a pan-European Internet portal designed to help them cope with university life.

The white goods manufacturer, which owns the Zanussi and AEG brands as well as the Electrolux range, has set up a Web site for students living away from home. The site offers them advice on how to make washing, cooking, and cleaning less boring.

Electrolux will use the portal to build loyalty among students. It has joined forces with academic institutions in the UK and Europe to promote the site through university newsletters and on campuses.

The site will also act as a recipe exchange, asking students to submit meal ideas and vote on the best recipes. The winners will receive prizes manufactured by Electrolux, including a compact washing machine.

The Web site's homepage will carry the message "We can't help you pass, but we know a lot of cool stuff." It will also feature Electrolux's universal tagline, "Makes life a little easier."

Electrolux has been stepping up its online focus in recent months. In August, it invited film-school students to make short films about its brand as part of as part of its "Ad-Venture" initiative. The films were then screened online. (DigitalBulletin)

Back to Daily News

 

Daily News

...........................................................

Jul 29, 2014: Jarden Reports Record Net Sales in 2Q

Jul 29, 2014: LG USA Names VanderWaal to Head Marketing

Jul 29, 2014: Smart Meters May Provide An Entrance Point for Cyber Attacks on the Connected Home

Jul 29, 2014: TCL Will Manufacture Portable HVAC Equipment for Soleus Air

Jul 29, 2014: HVACR Contractors Outlook Remains Positive

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows