Heineken to Sell Home Beer Draft System Under Amstel Brand Nov 1, 2004

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Heineken Holding NV said it has sold 1 million BeerTender kegs using the Heineken brand in the Netherlands since the appliance was introduced in March. The compact home draft beer system was developed by Heineken and German domestic appliance maker Krups.

Heineken said it will now introduce the Amstel Brand in BeerTender kegs in The Netherlands.

The BeerTender is available in The Netherlands and Switzerland, with plans for a further rollout in the making, Heineken said. (AFX)

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