Cruise Line Selects LG Electronics as ‘Brand of Choice’ Oct 20, 2004

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Holland America Line, said to be the highest-rated premium cruise line, has selected LG Electronics to equip its staterooms with more than 9,000 LCD televisions into its fleet of five-star ships over the next three years as part of its “Signature of Excellence” initiative. This marks the first high-profile installation of LCD technology in cruise-line staterooms, replacing bulky picture-tube TVs.

The initial installation of 700 LCD televisions was on the Holland America Line vessel, the ms Ryndam. By 2005, more than 3,500 LG LCD TVs will be installed on almost half of the Holland America fleet.

“We initiated the $225 million “Signature of Excellence” to provide our guests with the finest amenities possible, including the latest in-room entertainment. As a pioneer of LCD technology, LG was the obvious choice,” said Richard D. Meadows, senior vice president, marketing and sales of Holland America Line.

As more high-end cruise lines follow the luxury trend, LG will continue to target this market with other similar high-end installations.

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