Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Cruise Line Selects LG Electronics as ‘Brand of Choice’
Oct 20, 2004
 Printable format
 Email this Article
 Search

Holland America Line, said to be the highest-rated premium cruise line, has selected LG Electronics to equip its staterooms with more than 9,000 LCD televisions into its fleet of five-star ships over the next three years as part of its “Signature of Excellence” initiative. This marks the first high-profile installation of LCD technology in cruise-line staterooms, replacing bulky picture-tube TVs.

The initial installation of 700 LCD televisions was on the Holland America Line vessel, the ms Ryndam. By 2005, more than 3,500 LG LCD TVs will be installed on almost half of the Holland America fleet.

“We initiated the $225 million “Signature of Excellence” to provide our guests with the finest amenities possible, including the latest in-room entertainment. As a pioneer of LCD technology, LG was the obvious choice,” said Richard D. Meadows, senior vice president, marketing and sales of Holland America Line.

As more high-end cruise lines follow the luxury trend, LG will continue to target this market with other similar high-end installations.

Back to Daily News

 

Daily News

...........................................................

Nov 26, 2014: Hamilton Beach 3Q income down slightly

Nov 26, 2014: LG's sales of Inverter Linear Compressor refrigerators top 10 million

Nov 25, 2014: Robotics Exhibits Grow 25% at 2015 CES

Nov 25, 2014: Index shows HVAC/R contractors more positive than last year

Nov 25, 2014: Consumer Confidence Index Declines

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows