Appliance maker White-Westinghouse announced that it is returning to the Turkish market after leaving 3 years ago, due to economic crisis.
The firm, which claims to have brought the first air-conditioner to Turkey 25 years ago, split off from its Turkish representative, Unimeks, in 2001. White-Westinghouse says the increase in consumer purchasing power combined with development in the Turkish economy during the last 2 years is what has allowed it to re-enter the market.
White-Westinghouse said air-conditioners and refrigerators will be among the first durable appliances to be put on the market in 2005. The company said it aims to import air-conditioners, dishwashers, washing machines, and microwave ovens.
In addition, the company said it has no plans to leave Turkey again and its next investments will be related to production. (Zaman Online)
to Daily News