Pioneer North America (Long Beach, CA, U.S.) announced the addition of John Godfrey to its staff as vice president of government and industry affairs. According to the company, Mr. Godfrey will promote public policy that benefits Pioneer's business interests as well as the interests of the consumer electronics industry as a whole.
The company says the new position was created to increase its role in public policy decisions related to digital television, broadband, and wireless issues.
"There are numerous public policy issues that determine our ability to continually pioneer innovative new consumer electronics," said Tom Haga, president of Pioneer North America. "Mr. Godfrey will help us ensure that we can offer the best possible new products to our customers."
Mr. Godfrey was a lead electronics industry negotiator in the 2002 one-way Cable Plug & Play agreement developed by the Cable Working Group under the Consumer Electronics Association's Video Division Board. He continues to work on this issue as vice chair of the Cable Working Group for the Interactive Cable Plug & Play initiative. Mr. Godfrey also serves as vice chair of the Consumer Electronics Association Government Affairs Council.
Mr. Godfrey comes to Pioneer from Sony where he was director of government affairs. Prior to joining Sony, he was senior director of technology policy at the Information Technology Industry Council.
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