Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Electrolux Malaysia Markets Product Range
Oct 13, 2004
 Printable format
 Email this Article
 Search

Electrolux Malaysia is aggressively marketing Ergorapido, its latest range of vacuum cleaners in Malaysia through direct mailers, road shows, extensive media coverage and a competitive pricing policy.

The Ergorapido range, featuring two cordless and lightweight models – the Handheld and the 2 in 1 – are equipped with new features to address consumer perceptions that battery-powered or portable vacuum cleaners lack suction power, Electrolux Appliances Sdn Bhd marketing manager Audrey Yeo said after the launch of the models in Petaling Jaya.

"The models have improved dust collection with a newly designed nickel metal hydride battery to allow the hand-held model to retain its suction power," Ms. Yeo said.

The company said the range, launched in Sweden in July, would also be available in six more Asian countries, including Indonesia, Singapore, Vietnam, the Philippines, Hong Kong, and Taiwan. (The Star)

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows