NEC Expects Increased Digital Appliance Demand Oct 7, 2004

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Japan-based consumer electronics maker NEC Corp. said it is expecting demand for digital appliances to increase despite concerns of a slow down.

"Demand is expected to pick up in the Christmas and year-end shopping season," Akinobu Kanasugi, president of NEC said. Worries about demand reflect semiconductor and other suppliers' "overreaction" to inventory adjustments by some makers of consumer electronics, he said.

In regard to NEC's operational restructuring, Mr. Kanasugi said the company is promoting mobile phones and personal computers, among other consumer electronics, because the products will be "the most important terminals in the coming ubiquitous society" in which people will be online anywhere and anytime.

Referring to NEC's recent sale of its plasma display panel business to Pioneer Corp., Mr. Kanasugi said his company will continue to selling off or seek alliances for those of its operations in which it will be difficult to recover huge investments in the face of global competition. (Kyodo)

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