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Godrej Moves Back Into Air-Conditioners
Oct 5, 2004
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After phasing out its split air-conditioners in 2000, the approx. INR 600 million (approx. U.S. $13.0 million) appliances division of India-based Godrej & Boyce Manufacturing Co. Ltd. is now planning a national re-entry of Godrej spits and window air-conditioners in March 2005.

The company soft-launched Godrej split air-conditioners in Chennai and other parts of south India the beginning of 2004 where Godrej split air-conditioners have taken off well.

Soumitra Ghatak, vice president of sales and marketing for Godrej’s appliances division said the company phased out its split air-conditioners in the Indian market in the mid-1990s, after garnering a 15 percent market share selling refrigerators and washing machines. “We decided to focus only on both these segments and de-focused on ACs,” Mr. Ghatak said.

The company said it is planning to use Hitachi compressors to relaunch six models of Godrej ACs, including three split models and three window models. Godrej is hoping to gain a competitive edge over other brands in India’s 1 million air-conditioning segment which is currently growing at an annual rate of 25 percent.

The new split and window air-conditioning models will be sold through 450 retail outlets throughout India, of which the Godrej hopes to sell 40,000 units, contributing an additional approx. INR 75 million (approx. $1.6 million) to its overall sales.

Godrej has also launched Godrej steel-finish look refrigerators and new models of Godrej Dreamwash fully automatic washing machines. (The Financial Express)

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