Embraco Opens New Mexico Business Unit Sep 17, 2004

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Brazilian-based Embraco S.A., a producer of hermetic compressors, has opened a commercial office and warehouse in the city of Monterrey, Mexico, the company's sixth overseas business unit.

The company says its presence in Mexico was a strategic decision based on trends in the competitive cooling market. Large refrigerator manufacturers have chosen the country as a production base for exports to the U.S. -- Embraco's main market, where it claims to have an estimated market share of 50 percent. In addition to its key geographical location, the company says Mexico's efforts to attract overseas trade make it very attractive for the company.

Embraco Mexico markets compressors and condensing units produced in its plants in Brazil and Slovakia, for both household and commercial cooling customers. The company also has facilities in China, Italy, and Slovakia and business units in the U.S., Italy, and Mexico.

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