Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier Aims for India's CTV Market
Sep 15, 2004
 Printable format
 Email this Article
 Search

Chinese durables and appliances firm Haier Appliances (India) is taking aim at India's CTV market.

T.K. Banerjee, president and CEO, Haier, confirmed that the company was finalizing plans to introduce CTVs in the domestic market by the end of September, The Times of Inda reports.

Haier's CTV range is expected to enter the 14-inch segment and go up to the high-end, 46-inch plasma category.

Haier India, the wholly-owned subsidiary of its Chinese parent, has followed a premium pricing strategy for the Indian market. According to Mr. Banerjee, pricing for the CTV category will be in line with the overall brand's positioning in India's domestic market.

Haier India has priced its products to cater to the mid to high-end segments. Earlier this year, Haier had restructured its marketing operations for increased independent focus on consumer electronics and appliances, in addition to bolstering its saleforce.

LG and Samsung currently control about 35 percent of India's 7.5-million-units-a-year CTV market, estimated to be growing at 12 percent annually. Onida, Sansui and Videocon are other significant players in CTVs. Within appliances, Haier has outsourcing deals with Whirlpool and Voltas. (The Times of India)

Back to Daily News

 

Daily News

...........................................................

Apr 17, 2014: GE Appliances 1Q Revenues Down 3%

Apr 17, 2014: Remodeling Growth Expected to Continue

Apr 17, 2014: HVAC/R Contractors Outlook Holds Steady

Apr 17, 2014: Appliance Store Sales Down Slightly in March

Apr 17, 2014: Briggs & Stratton Automatic Choking Technology Moves to Riding Mowers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows