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UAE Retailer Wins Built-In Kitchen Contract
Sep 14, 2004
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Easa Saleh Al Gurg Group's specialist home appliance division, Better Life, has won a contract to equip several major residential developments in Dubai with 5,000 built-in kitchen home appliance.

Better Life will provide stoves, ovens, microwaves, washing machines, dryers, dishwashers, and refrigerators in more than 500 new residences. Built-in kitchens are rapidly gaining popularity in the UAE for their use of available space and functionality.

"We are delighted to win these prestigious contracts on the back of the booming Dubai real estate market, which is growing by approximately seven percent annually," said Ajai Dayal, general manager,Retail and Marketing, Easa Saleh Al Gurg Group. "With the number of projects coming up every day, Better Life hopes to cater to the growing requirements of the built-in kitchen segement of the market."

Better Life is the UAE's only home appliance chain with a large and growing portfolio of Western brands such as Siemens, Admiral, Terim, Scandinova, Wolf, Starmix, Binatone, Electrolux, Fisher and Paykal, and Zanussi and Vestfrost.

In addition to providing kitchen appliances, skilled personnel from Better Life will work closely with property developers and designers to ensure smooth and trouble-free installation, according to Mr. Dayal.

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