Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Sears Canada Opens Stainless Steel Appliance Gallery
Sep 13, 2004
 Printable format
 Email this Article
 Search

Appliance retailer Sears Canada announced the launch of a stainless steel major appliance gallery, which will debut in most of the company's 122 full-line department stores and all of its 47 Sears Home stores across Canada.

"We are already leaders in the major appliances category," said Ashley Whicher, group vice president, Home & Hardlines, Sears Canada Inc. "This multi-million dollar investment to dramatically expand our selection of stainless steel major appliances in most of our stores not only meets the needs and wants of our customers, it allows us to grow our market share to greater levels."

Devoted exclusively to stainless steel major appliances, the gallery offers top mount, bottom mount, and side-by-side refrigerators, electric and gas ranges, wallovens, cooktops, dishwashers, and includes a number of kitchen settings to show consumers giving how the appliances look within their environment.

Stainless Steel major appliances are available in several brands, including Kenmore and Kenmore Elite brand, Whirlpool, KitchenAid, Frigidaire, Maytag, Jenn Air, and GE.

"The naturally neutral finish of stainless steel is hugely popular and blends into any kitchen color scheme" says Gary Dietrich, national merchandise manager, Major Appliances, Sears Canada. "Homeowners can integrate stainless steel into their kitchens without worrying that it will go out of style in the next few years."

With home renovations on the rise, homebuyers are striving for the popular "industrial" look outfitting their kitchen in stainless steel from top to bottom. Others are finding that stainless steel appliances strike a nice contrast with warmer, more traditional finishes such as maple or cherry cabinets. Mr. Dietrich said, "Stainless steel major appliances are now looked at as another color option, like white, bisque or black."

The stainless steel major appliance gallery was piloted in the Sears Home store in Woodbridge, Ontario in March 2004. (Canada NewsWire)

Back to Daily News

 

Daily News

...........................................................

Oct 23, 2014: Whirlpool Corporation to Showcase Resource-Efficient Technologies at Greenbuild

Oct 23, 2014: CWIEME Chicago exhibition had record attendees

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows