To help develop and maintain products and services to better meet the needs of its members and others in the global HVAC/R industry, the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) is launching a comprehensive market research program.
"It's vital that we have a better understanding of the needs of our members and others so we can better serve them with valuable products and services," said Kent W. Peterson, P.E. of P2S Engineering and an ASHRAE volunteer leading the program.
The market research program involves collecting data from current members, former members, and non-members around the world. As part of the assessment, ASHRAE will conduct a survey via e-mail of all current members in addition to conducting focus groups and telephone interviews.
An estimated 50,000 people are expected to be asked about how they use existing ASHRAE products and services, how those products and services could be improved, and what products and services should be developed to better assist the industry.
The effort focuses on consulting and design engineers, contractors, manufacturers and their sales representatives, and facility managers and building owners.
The results of the research program will be delivered prior to ASHRAE's 2005 Winter Meeting, to be held Feb. 5-9, in Orlando, FL, U.S.
"The goal of this assessment is to facilitate changes in the way ASHRAE does business through strategic recommendations," Mr. Peterson said. "The market research program will deliver actionable strategic recommendations that will be used in ASHRAE's planning committee and throughout the Society."
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