Samsung Expects LCD Panel Prices to Fall in Q3 Aug 25, 2004

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Samsung Electronics Co., said to be the world's largest maker of liquid crystal display (LCD) panels, expected average prices of LCD panels to drop in the third quarter because of rising inventories, the company's top executive said.

"Prices for LCDs need to fall 20 percent in the third quarter and demand may rebound in the fourth quarter as prices decline," said Lee Sang-wan, head of Samsung's LCD business division.

Speaking at the International Meeting on Information Display in Daegu, southeast of Seoul, Mr. Lee predicted average prices of LCD panels measuring more than 10 in diagonally to dip below U.S. $200 per sheet during the third quarter. As of the end of July, LCD panels measuring more than 10 in had an average price of $243 per sheet.

At the conference, Samsung Electronics displayed three alternate flat-panel displays using organic light-emitting diodes (OLEDs). It was the first time that Samsung Electronics introduced the flat-panel screens based on the OLED technology, which has emerged as a next-generation technical standard in the flat-panel industry.

Experts believe that OLED displays offer better picture quality than LCDs, but they are still insufficient for television sets because of lower light-producing capabilities. Even so, Mr. Lee said that "Samsung Electronics will continue to develop OLED displays measuring more than 14.1 inches in the future." (Yonhap)

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