Firming its presence in the U.S. market, New Zealand appliance company Fisher & Paykel announced the formation of its Builder Sales Division.
Mike Goadby, president of Fisher & Paykel USA, said that this initiative will greatly assist support for builders from whom the company has already been experiencing strong sales growth.
The Builder Division will focus on growing the builder business through select suppliers who specifically cater to builders, crossover retailers who have a strong builder base, and traditional retailers with individual projects. Government contracts will also be sought.
to Daily News