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Samsung Semiconductor Europe has merged with the storage divisions of Samsung Electronics (UK) Ltd. and Samsung Electronics GmbH, Germany. According to Samsung, the aim of the merger is to bring all of Samsung's component product lines together in order to maximize the positive business synergies between semiconductors and optical and hard drive products.
The company hopes merger will help it to further penetrate local systems integrators and OEMs with storage products and build on the already established relationships. Samsung said its semiconductor business is strong in all of these areas and claims that the synergies between the different divisions' systems and processes will make the transition simple, allowing the storage divisions to keep up their current momentum.
"The decision to merge the businesses was based on a number of factors that would enable our storage divisions in the UK and Germany to operate at their full potential," said Hyung Moon Kim, president, Samsung Semiconductor Europe. "The merged storage divisions will benefit from the systems and processes that the semiconductor business has in place, while providing greater penetration into desirable markets."
The electronics company also said the merger will allow the storage divisions to benefit from increased back office and field sales support, providing a greater level of customer service. Samsung also says product availability in Germany will also increase through new logistics arrangements.
"The total resources in the storage divisions are now absorbed into the semiconductor business unit with no loss of headcount, therefore, opening up the total bandwidth Samsung has to the marketplace", concluded Mr. Kim.
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