Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

BSH Plans China Expansion
Jun 22, 2004
 Printable format
 Email this Article
 Search

German-based appliance maker Bosch und Siemens Hausgerate (BSH) said it aims to invest heavily in the Chinese market, targeting high-end consumers with two competing international brand names.

"The market is very developed, and it will be a top priority for us in the coming years," said Roland Gerke, president of BSH (China).

According to Mr. Gerke, the company plans to invest U.S. $80 million to $100 million in China in the next 3 years. The capital will be used to build more production facilities, bring all BSH core products to market, enhance local research and development capability, and employ more people.

BSH currently produces washing machines, refrigerators, and electrical water heaters in China and holds more than 50 percent of the high-end washing machine market.

BSH will begin production of cooking appliances in China in the next quarter, and small appliances in coming years. The business has three production facilities in Wuxi in Jiangsu Province and Chuzhou in Anhui Province, and is building a production base in Dalian in Northeast China's Liaoning Province.

Mr. Gerke said BSH is investigating a location for a new small appliances facility in Qingdao, where Chinese-based appliance makers Haier, Hisense, and Aucma are located. A global purchasing center in Nanjing, capital of Jiangsu Province, is planned this year. Mr. Gerke said the procurement volume of the center will reach U.S. $700 million to $1 billion a year in the long-term.

The company also announced it will introduce the Bosch brand to China in December. BSH currently operates two brands in Europe, but in China all products are sold with the Siemens brand.

Jack Wu, general manager of sales with BSH (China), explained that the penetration rate of the Siemens brand in China is already very high, so the introduction of internal competition between two brands would stimulate the market. (China Daily)

Back to Daily News

 

Daily News

...........................................................

Jul 31, 2014: LG Home Appliance, LG Air Conditioning See Lower Quarterly Sales

Jul 31, 2014: AHAM Canada New Chair is Doell of Samsung Electronics Canada

Jul 29, 2014: Jarden Reports Record Net Sales in 2Q

Jul 29, 2014: LG USA Names VanderWaal to Head Marketing

Jul 29, 2014: Smart Meters May Provide An Entrance Point for Cyber Attacks on the Connected Home

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows