DTV Sales Increase in April Jun 17, 2004

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Following a record-breaking first quarter, manufacturer-to-dealer sales of digital television (DTV) products continued to soar through April 2004, with 309,098 units sold and more than U.S. $413 million generated in revenue for the month, according to figures released by the Consumer Electronics Association (CEA).

The April factory-to-dealer sales marked a 76 percent increase in units and 48 percent increase in dollars for the month, compared to the same period in 2003.

"High-definition television programming paired with eye-popping technology produces an irresistible buy for consumers," said CEA President and CEO Gary Shapiro. "Add 5.1 digital surround sound to the equation and the result is sales figures like we’ve seen so far this year. CEA projects that a total of 5.7 million DTV products will be sold this year, so the best is yet to come."

With the close of April, year-to-date manufacturer-to-dealer sales of DTV products have reached 1,284,410 units with some $1.8 billion in revenues, representing increases of 50 percent and 32 percent, respectively, compared to 2003. In addition to the 2004 DTV projections, CEA Market Research projects that 9.4 million units will be sold in 2005, 15.6 million in 2006 and 23 million in 2007.

CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital broadcasts.

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