Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

White Goods Sales Vibrant in India's Rural Markets
Jun 16, 2004
 Printable format
 Email this Article
 Search

Long thought of as luxuries for urbanites, appliances are finding their way into Indian rural homes.

Products such as microwaves and air-conditioners -- which are considered to be very urbane in India -- have penetrated the semi-urban markets. Experts say that a study of the rural cross-section shows that in villages in a place such as Punjab, India a sarpanch (garment maker) would have all the gadgets from a vacuum cleaner and microwave to an air-conditioner in his or her house.

The latest report by FICCI pegs the growth of consumer durable goods in the rural markets in the last financial year at around 25 percent. Compared to 7 to 10 percent in its urban counterparts, rural India becomes the next destination for consumer durable goods sector.

The report shows buoyant trends in consumer durable goods sector heralded by color TVs and refrigerators, followed by air-conditioners, microwaves, and other electronic gadgets paving the way for further investment in the rural sectors.

Rural markets have not been tapped in such a big way, and there is a lot of potential for growth, says Anil Arora, head of Marketing for LG Electronics. He adds that in the company's last financial year, 55 percent of its total sales turnover was from rural and semi-urban markets. (The Hindu Business Line)

Back to Daily News

 

Daily News

...........................................................

Apr 24, 2014: BSH Annual Revenue Tops EUR 10 Billion for First Time

Apr 24, 2014: New Home Sales Show Sharp March Drop

Apr 24, 2014: Ingersoll Rand HVAC Segment Reports Strong 1Q

Apr 24, 2014: ASHRAE 2014 Annual Conference Announced For Seattle

Apr 23, 2014: Bosch Home Appliances Garners EPA Energy Star Partner of the Year - Sustained Excellence Award

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows