Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Gillette Unveils U.S. Advertising for M3Power Razor
May 18, 2004
 Printable format
 Email this Article
 Search

The Gillette Company (Boston, MA, U.S.) has introduced a new U.S. advertising campaign in support of its newM3Power shaving system for men, which will be available May 24.

Developed by BBDO New York, the campaign includes a 30-sec television commercial and a print execution.

Gillette said both the television and print executions emphasize the revolutionary nature of the new product -- its power. According to the company, its M3Power delivers gentle micro-pulses to the shaving cartridge that stimulate hair up and away from the skin to provide a closer and more thorough shave.

The television ad begins with images that the company describes as powerful and mysterious green energy waves, which later fuse with the new shaving system. "The energy waves are metaphors for the gentle micro-pulses inherent in Gillette's new M3Power," the company said in a statement announcing the advertisement. The TV spot also utilizes the company's "The Best a Man Can Get" tag line as well.

Gillette said the print execution illustrates how the razor's internal motor sends micro-pulses to the new, patented PowerGlide(TM) blades, resulting in "the closest shave ever."

Print advertisements will appear in magazines such as ESPN Magazine, Maxim, Men's Journal, and Sports Illustrated beginning with June issues, while the television ad, which debuts on May 17, will appear on U.S. network and cable programming.

The personal care appliance company also said two NASCAR-themed ads featuring the Gillette Young Guns are in development.

Back to Daily News

 

Daily News

...........................................................

Dec 22, 2014: Whirlpool headquarters improvements start a new phase

Dec 22, 2014: DOE's Building Technologies Office releases Roadmap for Emerging HVAC Technologies

Dec 22, 2014: Variable-speed circulation pump enables new Miele lab washers

Dec 22, 2014: The latest retail data breach: Staples

Dec 22, 2014: Consumer Spending Index is at its highest point of the year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows