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Canon India Aims for 30% Share of Indian Digital Imaging Market
May 12, 2004
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Canon India Pvt. Limited, lndian subsidiary of IT digital imaging company Canon Singapore Pvt. Limited, is targeting 30-percent share of digital cameras, photo scanners, and inkjet printers market.

Alok Bharadwaj, director and GM of Consumer Imaging and Information Division, Canon India, told reporters at a news conference that the company, which clocked a revenue of Rs 620 million (approx. U.S. $13.8 million) in 2003, is aiming at a revenue of Rs 1.02 billion from selling consumer imaging products in the country.

He said that the company was looking at an overall revenue growth of 18 percent in the current financial year at Rs 2.70 billion. Canon India is also aiming to increase the share of digital cameras in the overall camera market. Currently, analog cameras are said to account for 97 percent of the market.

Mr. Bharadwaj claimed that Canon worldwide had already beaten Sony in terms of market share in digital camera segment. While Canon's market share was 14.9 percent, Sony's was at 13.9 percent. (PTI)

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