Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Poll Shows Consumers in New EU States Have Purchased Korean Goods
May 7, 2004
 Printable format
 Email this Article
 Search

Two-thirds of the consumers living in the three biggest of the 10 new European Union (EU) member states have an experience of buying South Korean products, a poll showed.

In a survey of 223 consumers in Poland, the Czech Republic, and Hungary by the Korea Trade-Investment Promotion Agency, 65 percent said they have bought Korean products in the past.

Of those familiar with Korean products, 54 percent said they purchased electronics goods and appliances, followed by information technology gear (13 percent), cars (9 percent), and textiles (9 percent).

When asked about their motive for choosing Korean products, half of the respondents cited price, with another 45 percent pointing to quality and design. More than 60 percent expressed satisfaction with Korean products.

The three countries, which joined the EU on May 1, along with Cyprus, Estonia, Latvia, Lithuania, Malta, Slovakia, and Slovenia, are the biggest markets among the new EU member states.

Also, 68 percent of the respondents said they have heard of fewer than five Korean brands, while 20 percent said they can recognize more than six Korean brands.

The respondents gave an overall score of 68.8 to Korean products, if that of German products is set at 100. Japanese products garnered a score of 91.1, the agency said. (Yonhap)

Back to Daily News

 

Daily News

...........................................................

Oct 21, 2014: AHRI Annual Meeting Registration Remains Open

Oct 20, 2014: Electrolux 3Q Operating Income up 29%

Oct 17, 2014: Whirlpool completes purchase of majority interest in Indesit

Oct 17, 2014: Corrected: AHRI Annual Meeting Registration Remains Open

Oct 17, 2014: Walmart will moderate brick-and-mortar growth and increase capital spending on e-commerce capabilities

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows