Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Poll Shows Consumers in New EU States Have Purchased Korean Goods
May 7, 2004
 Printable format
 Email this Article
 Search

Two-thirds of the consumers living in the three biggest of the 10 new European Union (EU) member states have an experience of buying South Korean products, a poll showed.

In a survey of 223 consumers in Poland, the Czech Republic, and Hungary by the Korea Trade-Investment Promotion Agency, 65 percent said they have bought Korean products in the past.

Of those familiar with Korean products, 54 percent said they purchased electronics goods and appliances, followed by information technology gear (13 percent), cars (9 percent), and textiles (9 percent).

When asked about their motive for choosing Korean products, half of the respondents cited price, with another 45 percent pointing to quality and design. More than 60 percent expressed satisfaction with Korean products.

The three countries, which joined the EU on May 1, along with Cyprus, Estonia, Latvia, Lithuania, Malta, Slovakia, and Slovenia, are the biggest markets among the new EU member states.

Also, 68 percent of the respondents said they have heard of fewer than five Korean brands, while 20 percent said they can recognize more than six Korean brands.

The respondents gave an overall score of 68.8 to Korean products, if that of German products is set at 100. Japanese products garnered a score of 91.1, the agency said. (Yonhap)

Back to Daily News

 

Daily News

...........................................................

Dec 17, 2014: Bosch names Kenny head of marketing

Dec 17, 2014: Multifamily Production Index off its peak, but still positive

Dec 17, 2014: AHRI launches two new certification programs

Dec 16, 2014: Ar├želik awarded for fridge with integrated ice-cream bowl

Dec 16, 2014: Report: appliance segment at the top of 2014 reshoring list

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows