DTV Units Post Record Sales in Q1 May 5, 2004

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Manufacturer-to-dealer sales of digital television (DTV) products reached new heights during the first quarter of 2004, with unit sales totaling 1.39 million and dollar revenues of more than U.S. $2.1 billion, according to figures released today by the Consumer Electronics Association (CEA).

The 2004 first-quarter sales surpassed the 2003 first quarter total by 104 percent in units and 89 percent in dollars. CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital broadcasts.

CEA also released single-month sales data for March 2004, announcing that March product sales totaled 533,797 units on dollar sales of $813.5 million. These figures represent a 79-percent and 69-percent increase for unit and dollar sales, respectively, compared to the same period in 2003.

"The future of television is here today," said CEA President and CEO Gary Shapiro. "As manufacturers offer an ever-increasing array of DTV products, more and more consumers are embracing this technology. TV today is truly about digital and high-definition television."

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