Home improvement and appliance retailer Lowe's Companies, Inc. announced it will open its first truly urban store in Brooklyn, NY, U.S. on April 30. This is the company's second store in the New York boroughs as Lowe's continues its plan to expand into the nation's top 25 metro markets.
"The opening of the Brooklyn store further demonstrates our commitment to the New York City area," said Rick Damron, Lowe's senior vice president of Store Operations. "This gives the residents of Brooklyn and surrounding areas a new choice. We're rolling out the welcome mat to bring these customers quality, variety, value and exceptional service in a clean, bright shopping environment."
Lowe's currently operates 23 stores in New York state, employing 4,000 people statewide. A new Lowe's represents an average investment of U.S. $18 million and creation of 175 new jobs, the retailer reports. According to Lowe's, the Brooklyn store has created approximately 320 new jobs -- nearly double the average employment due to expected demand at the location.
"The Brooklyn store is merchandised specifically to meet the needs of urban customers and building superintendents," Mr. Damron noted. "For example, we've taken out the riding lawn mowers and reduced space devoted to fencing and mailboxes, while making room for more of the products these people are looking for -- storage solutions, plaster and gypsum boards, masonry items ,and more security and fire doors to name a few.".
The store includes an esplanade along the Gowanus Canal, with trees, park benches, and lighting. The exterior of the store will have two giant murals depicting the theme, Brooklyn: My Neighborhood, My Home(TM). Lowe's says the images will be selected through a Borough-wide competition, with the winning artist receiving $10,000 and residents voting for their favorite mural concept.
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