Global Supplier Directory
Supplier Solutions
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center

Daily News

Haier to Set Up Two Facilities in India
Apr 28, 2004
 Printable format
 Email this Article

Chinese white goods maker Haier will invest U.S. $200 million in India during the next 4 years to set up an integrated manufacturing facility, a factory exclusively to manufacture refrigerators and that will also be used as a research and development center.

The appliance company says it plans to be among the top three white goods companies in India in the next 5 to 7 years.

"The R&D center will be set up 2 years from now, the integrated manufacturing facility will be set up in 3 years and the refrigerator manufacturing facility in the fourth year," said T.K. Banerjee, chairman and managing director of Haier India, the Chinese company's Indian subsidiary.

Haier launched its range of home appliances and consumer electronics products in north India in January 2004. Recently, it launched its range in Gujarat and plans to cover the whole country in the next 2 to 3 months.

"We will first build the brand," Mr. Banerjee said. "We will continue to import high-end products, but source low-end products from local manufacturers in the first couple of years."

He said that in the next 5 years, the white goods market in India will be worth $5 billion, and Haier aims to garner $1 billion of that.

"India will emerge as one of the key markets for the group down the line and sales here will constitute 7 to 10 percent of our global sales," he said.

Mr. Banerjee said several state governments were in talks with the company for setting up the three facilities, but locations have not been finalized as yet.

"Gujarat and Maharashtra are definitely ahead of others, but it is not necessary that all the three facilities will be in one state," Mr. Banerjee said.

On the pricing of products, he said Haier would not involve itself in any price war. "Our positioning will be of best products at affordable prices. For example, the refrigerator range will begin at Rs 8,000 (approx. U.S. $181) for a 180-L model, and the price will go beyond Rs 100,000 ($2,267) for the high-end model."

The company has also for the first time introduced bottom-mounted refrigerators, which have the freezer compartment at the bottom. The model will cost Rs 29,000 ($657). In addition, it says its new "double-drive" washing machine will reduce the time taken to complete the clothes washing cycle by one-half.

Mr. Banerjee said the company's dealer and distributor network, which currently stands at 450, will be increased to 2,000 this year and doubled next year. (Reuters)

Back to Daily News


Daily News


Dec 19, 2014: Whirlpool Corp. provides guidance for 2015

Dec 19, 2014: Panasonic to showcase built-in appliances at LivingKitchen 2015

Dec 19, 2014: New residential construction in November 2014

Dec 19, 2014: 2014 U.S. steel production up 0.7% from 2013

Dec 19, 2014: Strong North American PCB Order Growth in October

More Daily News>>

RSS Feeds
Appliance Industry
Market Research


November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC

Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows