Fisher & Paykel, a Wellington, New Zealand-based manufacturer of home appliances, said it could increase its distribution of products in the United States by as much as 50 percent after signing an agreement with retailer Lowe’s.
"To now have our distribution aligned with Lowe’s presents us with an exciting opportunity to take our brand to a new level," said managing director John Bongard. Lowe’s operates 950 stores in 45 states nationwide.
According to Fisher & Paykel, its U.S. strategy involves working at the high-end of the product continuum by "providing customers with features and benefits not available from more traditional technologies." In recent years, Lowe’s has had success by getting customers to trade up the continuum—customers are buying products at a higher quality and price point than they intended to.
"We see Lowe's as being complementary to the highly-valued existing retail network that we have already established in the United States," Mr. Bongard said.
Fisher & Paykel Appliances also said that appliance retail chain Harvey Norman has decided to withdraw from the Exclusive Dealer Arrangement with it in the New Zealand market from July 1, 2004.
"It is expected that the existing distributor base will ensure that the Fisher & Paykel brand remains well represented in the marketplace," the company said. (HomeChannelNews.com)
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