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Electrolux Holds Design Contest for University Students
Apr 20, 2004
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Eight leading design institutions from across the world have taken on the challenge to support Swedish appliance maker Electrolux in its drive to develop household appliance designs of the future. From Australia to the U.S. and China to Sweden, students will design household appliances intended to make "life a little easier for consumers," wherever they may be.

Electrolux announced that it and experts from various related fields will judge individual contributions and present awards in various categories at a ceremony in New York City, U.S. in the latter part of 2004.

Participating institutions are the University of News South Wales in Australia, Umea University in Sweden, Central St. Martin's College in the UK, Porto Design School in Portugal, ESDI Design School in Brazil, University of Notre Dame in the U.S., the Design School of Southern Yangtze University in China, and a collaboration between VSUP in Czech Republic and Bratislava Design School in Slovakia.

The Design Laboratory 2004 is a follow-up of its European predecessor, which ran in 2003. During that year, design institutions from Milan, Budapest, Paris, and Stuttgart developed new appliance concepts within a European framework. Many of those concept appliances are now being further investigated for potential production in the near future.

In 2004, the design schools will work on appliances in four product areas -- cooking, laundry, refrigeration, and dishwashing. Students will explore current technologies in the sector and attempt to move beyond these by developing new solutions for its future audiences.

"In our many thousand conversations with, and studies around, consumers, it has become clear that design is a deciding factor when household appliances are purchase," Sean Carney, director of Design at Electrolux, said in statement announcing the project. "We have high expectations from this project, which yielded some astounding results last year in Europe. It is very exciting to see what students from five different continents will come up with."

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