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Gillette Finalizes Acquisition of Rembrandt Brand from Den-Mat Corporation
Apr 20, 2004
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The Gillette Company (Boston, MA, U.S.) has announced today that it has received the required regulatory approvals and has finalized the acquisition of the Rembrandt(R) brand of at-home and professional teeth-whitening products from Den-Mat Corporation of Santa Maria, CA, U.S.

The Rembrandt product portfolio includes whitening toothpastes, bleaching kits, mouth rinses and breath fresheners for consumer and professional use.

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