Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Matsushita Completes Brand Unification Process
Apr 12, 2004
 Printable format
 Email this Article
 Search

Consumer electronic and small appliance maker Matsushita Electric Industrial Co. Ltd. announced it has completed its global brand unification process with the launch of a complete range of home appliances under the Panasonic brand name in the Middle East.

The new range includes refrigerators, washing machines, air-conditioners, microwaves, kitchen appliances, and vacuum cleaners. With the increased product portfolio, the Japan-based company has forecast a 20 percent increase in sales by the end of March 2005.

The change in brand strategy comes from Matsushita's need to consolidate its brand communication efforts under the Panasonic brand that covers over 90 percent of the company's sales outside Japan. Under the new structure, Panasonic has replaced the company's National name, and is now the main global brand. A worldwide marketing campaign was launched, using the new brand slogan 'Panasonic ideas for life.' (AME Info)

Back to Daily News

 

Daily News

...........................................................

Apr 10, 2014: AGA Rangemaster Names Kathryn M. Ireland To Be North American Brand Ambassador

Apr 10, 2014: Report: Manufacturers Pay Massive Costs for Energy Inefficiency

Apr 10, 2014: Electrolux North America Honored By ADEX Design Awards

Apr 10, 2014: Panasonic Solar Cell Achieves World's Highest Energy Conversion Efficiency

Apr 10, 2014: Briggs & Stratton Social Media Contest Garners Shorty Industry Award

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows