Sharp Enters Major Appliance Category Apr 2, 2004

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Sharp, a maker of microwave ovens and small appliances, announced that it is entering the major appliance category with the unveiling of its Insight(TM) Range line at the Kitchen/Bath Industry Show (K/BIS), held April 2-4 in Chicago, IL, U.S.

"Entering the range category with the Insight Range line has further bolstered Sharp's appliance offerings, featuring innovative cooking solutions and beautiful designs, while providing some of the most sophisticated and user-friendly technology available on the market," said Dennis Joyner, Sharp's director of Marketing, Appliances.

The new line of 30-in ranges combines a smooth glass cooktop, a conventional thermal or convection oven, and what Sharp claims is the world's first Microwave Drawer.

The Microwave Drawer incorporates Sharps' sensor cooking technology for microwave cooking or reheating. The range also features front-mounted glass touch controls, and select models are equipped with true European-type High Velocity Convection(TM) that reportedly provides even heat and consistent temperature for faster cooking. The appliance's LCD touch screen provides users with step-by-step instructions, convection recipe conversions, and helpful tips.

The Insight Range will be available in the last quarter of 2004 in 30-in electric freestanding or slide-in models in a choice of stainless steel, black, or white finishes. Sharp said pricing will be announced at a later date.

Sharp will also display its 2.1 cu-ft Smart Carousel(R) Over-the-Range microwave ovens, and the new 2004 countertop microwave oven line at K/BIS. In addition, the company will demonstrate the Plasmacluster air-purification systems and its flat-panel AQUOS(TM) Liquid Crystal televisions.

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