Conair Consumer Electronics, a division of Conair Corporation, announced the launch of the HUMMER Line of Electronic Products. The new consumer electronics line is based on General Motors' HUMMER H2 vehicle.
"Our initial line will offer a 7-mile two-way radio product with a built-in digital compass and portable audio products, including a replica HUMMER H2 car that is also an AM-FM/Alarm Clock/CD player," Barry Haber, president, Conair Consumer Electronics Division, said in a statement. "The focus is to capture the excitement of the HUMMER brand, and to deliver the expectation of ruggedness and performance that consumers have come to expect from HUMMER."
The product categories are part of an exclusive licensing agreement between Conair and General Motors. "The HUMMER brand team was very involved in making sure these products mirrored the vehicle's utility and brand equity while offering enhanced features within their respective categories," noted Mr. Haber.
The new HUMMER electronics line will be sold in high-end distribution channels and will debut at Bloomingdale's beginning this month. "We are focusing our distribution efforts on upscale department and specialty store channels because of the exclusivity of the HUMMER brand," explained Anthony Solomita, vice president of Marketing. "First and foremost, our new product collection is tailored to discriminating consumers who have a desire for everything HUMMER. The synergy between upscale distribution channels and the HUMMER brand is an ideal match.
"We prefer to stay away from a sea of electronics competition at retail, competing solely on price," Mr. Solomita continued "In the end, it's the products themselves that back up the strategy. Each item in the line reflects signature elements of the HUMMER vehicle's styling, as well as distinctive features that stand out from the competition."
Other HUMMER products from Conair slated for later this year include the X*Player, a personal CD system with dual headset jacks and two internal speakers for listening without headsets, and the MusiXstation, a multi-functional music center with 18 watts of total power, including a real subwoofer system. The MusiXstation also offers personal computer and MP3 connectivity, which allows the product to act as an amplifier to other products.
Conair HUMMER Car will be available in March for a suggested retail of U.S. $129, and the 7-Mile Two Way Radio will begin shipping in April for $99. The X*Player ($129) and MusiXstation ($199) will be available in June and July, respectively.
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