Philips Introduces Integrated Display Module for Camera Phone Market Feb 11, 2004

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Royal Philips Electronics (Amsterdam, The Netherlands) has unveiled what is says is the first complete solution for consumer camera phones.

The new system integrates a Philips Nexperia(TM) mobile image processor, a compact, plug-and-play display solution for camera phones.

According to a study by the ARC Group (Analyses Research Consultancy), more than 130 million camera phone handsets will be shipped worldwide by 2005, increasing to 210 million by 2008. According to Royal Philips Electronics, the Nexperia Display Module's camera display solution is said to provide best front-of-screen performance, optimized camera/display settings, real-time JPEG encoding, and digital zoom and is 36- x 41- x 5.4-mm .

"The Nexperia Mobile Display Module extends Philips' advanced module roadmap with a solution that addresses the camera phone industry's need for higher-resolution displays," Harold Hoskens, senior vice president and general manager of the Mobile Display Systems business unit at Philips, said in a written statement.

The Nexperia Display Module optimizes the design and reduces the overall power consumption of a cellular phone in standby mode by approximately 20 to 30 percent, according to Royal Philips Electronics. It includes a Philips Nexperia RAM-less Mobile Image Processor (PNX4000) and a Philips single-chip, thin-film transistor (TFT) color display driver (PCF8881). The Nexperia Display Module's driving scheme includes a number of innovations, including dot-inversion, common voltage modulation, and interlacing schemes-adding up to the best front-of-screen performance in the industry with low power consumption, and extending battery life by 2 to 4 percent for handset users.

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