Samsung Ranks as Second Most Valuable Brand in Asia Pacific Feb 4, 2004

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Samsung and LG Electronics were among the five most valuable brands of the year in 2003 in the Asia Pacific region, according to a survey by a U.S. research company.

The survey released on Brandchannel.com indicated that Samsung and LG Electronics placed in second and fourth position, respectively, in terms of their impact on consumers in the region.

It is the second consecutive year that Samsung finished second in the regional ranking, while LG suffered a three-notch decline from its leading position in 2002.

Japanese brand Sony took top position, while Toyota and Singapore Airlines finished third and fifth, respectively.

"While Sony has long enjoyed a leadership position as the number one consumer electronics maker in the world, Samsung and LG have recently shown tremendous gains on the brand, threatening its reputation as the brand for innovation," the survey said.

In the global rankings, Samsung finished fifth behind Coca-Cola, moving up from twelfth in 2002 and 49th in 2001.

"This is vindication for a brand that has poured a lot of resources into improving the quality, scope, and distribution of its product on the world stage," the survey said.

Launched in 2001. Brandchannel.com is a site run by branding consultancy Interbrand and is to have more than 50,000 online readers worldwide. The site ranks global brands annually based on surveys of its readers. (Yonhap)

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