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Better Life Launches New Series of Siemens Cordless Phones
Jan 23, 2004
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Better Life, the recently launched specialist home appliances and accessories chain under the Easa Saleh Al Gurg (ESAG) Group, has introduced the fifth generation (5G) series of Siemens cordless phones.

The Better Life concept was introduced by ESAG Group to sell a wide range of home appliances -- from telephones to washing machines -- underneath one roof.

"Siemens cordless phones will be one of Better Life's key products for 2004 and this year's DSF is the ideal time to launch the product," said Ajai Dayal, ESAG Group's General Manager, Retail and Marketing. "The new Siemens 5G series targets the international re-export market." (AME)

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