Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Daewoo Electronics Plans to Expand Domestic Business
Jan 8, 2004
 Printable format
 Email this Article
 Search

The U.S. sales arm of reorganized Korean technology company Daewoo Electronics expects to expand its domestic business in 2004, but will wait 1year before starting a major national promotion to support new products, Chul Lee, the company’s CEO, announced.

Mr. Lee also said that the company will continue manufacturing electronics for other companies to sell under Daewoo's brands, but it intends to shift its focus to making Daewoo-branded video products, including plasma and LCD televisions.

"I think this is a good time to rebuild our business and build up our name in the market," Mr. Lee said.

Daewoo Electronics, facing competitive pressures and heavy debts, restructured its business in late 2002 to begin marketing Daewoo-branded products, essentially starting over after 31 years in the electronics industry.

While plans call for a number of new product introductions this year, Mr. Lee said he was more concerned with building the business in 2004 than promoting it.

"At this moment, we think we need more channels of distribution first," Mr. Lee said. "We are not ready to do (national advertising)."

The company sold a 42-in plasma screen at some major national retailers in 2003 and plans to offer 50-in and 60-in models in 2004. It also plans to branch into LCDs as big as 40 in, executives said.

Mr. Lee said Daewoo would also pursue combination devices, such as DVD-VCR units and DVD-digital video recorders.

"That kind of combination is more efficient in the market," Mr. Lee said. (Reuters)

Back to Daily News

 

Daily News

...........................................................

Apr 23, 2014: Dacor Launches First North American Cooktop with Touch Control

Apr 23, 2014: Existing-Home Sales Show Slight March Decrease

Apr 23, 2014: CEA: Consumer Sentiment Down in April

Apr 22, 2014: Final Rule Establishes Refrigerator Testing

Apr 22, 2014: A Third of Homes Worldwide Could Have Networks by 2018

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows