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Consumer Electronics Sales to Surpass $100 Billion in 2004
Jan 6, 2004
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Manufacturer-to-dealer sales of consumer electronics products will total a record U.S. $101 billion in 2004 – a 5-percent increase compared to 2003 – according to figures released by the Consumer Electronics Association (CEA).

CEA also announced that estimated year-end sales for 2003 total $96.3 billion, marking a 2-percent increase over 2002 figures, exceeding the previous forecast CEA released in July 2003.

"Consumer electronics continue to win over American consumers by providing the tools to create, educate, entertain, and connect," said Gary Shapiro, CEA president and CEO. "Consumers have shown that they look to our industry to provide them with the tools to access information, culture, friends, family, and the vast world of possibilities."

Sales of stand-alone DVD players maintained its position as the fastest selling technology of all time during 2003 with factory-to-dealer shipments of some 22.1 million units on dollar sales of more than $3 billion for the year, up from 17 million units and $2.4 billion in revenues during 2002. Currently, 50 percent of U.S. households now own at least one DVD player -- a figure that is expected to increase in 2004, as CEA projects DVD player unit sales to reach more than 23.8 million units by the year's end.

Total sales of digital television (DTV) products accounted for an estimated $6.1 billion of industry revenues in 2003 on nearly 4 million units, representing a 44-percent increase in sales and a 56-percent increase in units over 2002 figures. Plasma television sales were estimated to reach nearly $1.5 billion in revenues for 2003, up from $515 million in 2002. LCD television sales for 2003 totaled $651 million, compared to $246 million in 2002.

CEA projects DTV product sales to total shipments of more than 5.7 million units, with $8 billion in sales. Sales of plasma displays were expected to generate $2.2 billion in 2004, while LCD displays sales were projected to increase to more than $1 billion.

Manufacturer-to-dealer sales of direct-to-home satellite systems totaled 9.7 million units on dollar revenues of nearly $1.4 billion in 2003 and sales of personal video recorders (PVRs) increased more than 239 percent over 2002 to $193 million in revenues.

Audio equipment sales increased as MP3 players shot past estimates in 2003, despite continuing debates over home recording rights. Factory-to-dealer shipments totaled 3.8 million units during 2003 – an increase of 121 percent compared to 2002 – and are expected to rise again in 2004 to more than 5.1 million units. Dollar revenues of MP3 players for 2003 totaled $556 million, a 171-percent increase over 2002. CEA projects dollar revenues of MP3 players to increase another 27 percent to $706 million for 2004.

Digital camera sales totaled some $3.4 billion in revenues for 2003, up 22 percent from 2002, with unit sales of 12.5 million. PC unit sales rose 15 percent with sales totaling $12.5 billion. Sales of wireless telephones increased 20 percent to 70.5 million units on dollar sales of almost $9.2 billion.

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