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Cooline Named Best GCC Brand of the Decade
Dec 30, 2003
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Cooline, Zamil Air Conditioners’ (ZAC) international flagship brand of air-conditioners, was named the Best GCC Brand of the Decade, beating hundreds of contenders to win in the FMCG – Consumer Durables Category.

The award was presented at an event held at Mina A’Salam, Madinat Jumeirah in Dubai, United Arab Emirates on Nov. 30, 2003. The event was organized by Gulf Marketing Review (GMR) and was audited by Ipsos Stats and AMEInfo.

The awards recognize the achievements of Arab companies and individuals in developing and establishing their brands within the Middle East during the last decade.

According to Abdulla Al Zamil, Senior Vice President, ZAC, the award for Cooline underscores its strategic brand-building efforts, which include globalization and the formation of alliances with reputed business partners around the world.

Speaking at the event, he said, "On behalf of Zamil Air Conditioners I would like to say that it is a privilege to receive this award, which honors the values of our Cooline brand of air-conditioners and of course to the dedication of our workforce, which is committed to delivering upon the promises of our brand every day across more than 55 countries in the Middle East, Europe, America, Africa, Australia and the Far East."

ZAC was formed in 1974 and is the Middle East's oldest and largest manufacturer of air-conditioning products. The Cooline was introduced in response to export demands in the late '80s.

"The commitment of our workforce and of Cooline distributors around the region is largely responsible for this honor, due to the fact that they remain steadfast to a common brand strategy," added Shaker Almoussa, General Manager, Cooline. "This strategy permeates all angles of the brand and incorporates R&D, manufacturing, sales, and marketing activities, as well as the provision of after sales services."

"The fact that Ipsos-Stats and AMEInfo put our brand through Gulf-wide market research as part of the short listing criteria demonstrates the power of brand communication activities, which have been key to our leadership positioning throughout the GCC region and, indeed, internationally," said Balazs Garamvolgyi, Brand Manager, Cooline.

Zamil Air Conditioners, one of the unit companies of Zamil Industrial Investment Company (ZIIC), is the largest supplier of air conditioners in the Middle East. It manufactures and markets a whole range of air conditioners - from room air conditioners to package units to large capacity air conditioners for commercial and industrial applications.

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