Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Italian Consumers List Samsung as Preferred Brand
Dec 30, 2003
 Printable format
 Email this Article
 Search

Samsung Electronics Co. is the seventh-most-popular brand in Italy, the company reported, citing results of a survey from London-based research firm Harris Interactive Europe.

The survey of 1,392 Italians over the age of 15 found that Samsung was the only South Korean company to finish on the top 10 list of preferred brands, ahead of other global brands such as Panasonic, BMW, and Adidas.

The survey, which was conducted in October, found that Japanese electronics giant Sony Corp. topped the list, followed by Nokia, Barilla, Philips, and Ferrari.

"Based on the huge popularity among Italian consumers, sales of our digital products grew by more than 25 percent. Samsung has succeeded in establishing its image as a luxury brand," a Samsung official at the Italian branch said.

The appliance maker has been launching its digital products, including double-door refrigerators and digital camcorders, in Italy. Also, the company's liquid crystal display (LCD) TVs are said to hold a 40-percent market share in the region. (Yonhap)

Back to Daily News

 

Daily News

...........................................................

Dec 22, 2014: DOE's Building Technologies Office releases Roadmap for Emerging HVAC Technologies

Dec 19, 2014: Whirlpool Corp. provides guidance for 2015

Dec 19, 2014: Panasonic to showcase built-in appliances at LivingKitchen 2015

Dec 19, 2014: New residential construction in November 2014

Dec 19, 2014: 2014 U.S. steel production up 0.7% from 2013

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows