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Matsushita Electric to Develop Digital TV System
Dec 29, 2003
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Japanese electronics maker Matsushita Electric Industrial Co. announced that it will develop a digital broadcasting system for TV networks with China's largest broadcaster and a major equipment maker.

Matsushita spokesman Akira Kadota said the deal with China Central Television (CCTV) and Dayang Technology Development Inc. isn't exclusive, and that the electronics giant has approached networks in other countries to seal similar agreements.

Under the deal, Matsushita, CCTV, and Dayang Technology will try to prepare a beta product by April 2004 and a final version by the end of the year.

The system will use Matsushita's Panasonic-brand P2 flash memory chips, instead of tapes, to store video and will include editing and TV transmission equipment. The camera's five 4-gigabyte memory chips can store up to 90 min of video, Mr. Kadota said.

Matsushita and Sony Corp. are vying for control of the professional broadcasting systems market, which is shifting from analog to digital technology. They are counting on broadcasters to upgrade their equipment ahead of the 2008 Olympic Games in Beijing. (AP)

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