Roomba Floorvac New Model Sales Increase Nearly 600 Percent Dec 18, 2003

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iRobot Corp. (Burlington, MA, U.S.) says that consumers are buying Roomba® Robotic Floorvacs in record numbers. Roomba Floorvac sales at top national retailers increased as much as 600 percent during the 6 weeks between Oct. 9 and Nov. 22, compared to the previous 6 weeks, and an additional 65 percent during Thanksgiving week. The increase comes as iRobot's newest models, the Roomba Pro and Roomba Pro Elite Floorvacs, hit retail outlets in volume.

Following a steady rise in orders and demand during October and November, iRobot shipped its two new models to retailers in volume.

The Roomba Floorvac uses iRobot's advanced navigation technology to automatically clean household floor surfaces including hardwood, carpet, tile, and linoleum, according to the company.

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