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Royal Philips Electronics announced the appointment of Reinier Jens as president, Philips Consumer Electronics, North America, starting Jan. 1, 2004.
Mr. Jens has been with Philips since 1986, and is currently managing director of Philips Consumer Electronics, Northern Europe. Before that, Mr. Jens occupied a number of senior management positions within the Philips Group.
In his new position, Mr. Jens will be reporting to Mr. Rudy Provoost, CEO of Global Sales and Services, Philips Consumer Electronics.
Mr. Jens will be succeeding Larry Blanford, who will be pursuing his career outside of Philips.
Gerard Kleisterlee, president and CEO of Royal Philips Electronics, commented: "In 2001 we asked Larry to join Philips in order to develop and implement a turnaround plan for our U.S. CE business. Under Larry's leadership, Philips has made good progress towards a profitable, sustainable consumer electronics business in North America, in particular through repositioning the brand and improving relationships with retail. This provides a good basis for Reinier Jens, who has earned his credentials in the consumer electronics industry, to lead our North America organization successfully into its next phase."
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